Cubitts

An eyewear brand who have elevated their optical retail space to cult, design-led spaces. They came to us as fellow admirers of the Modernist movement to help launch three frames all influenced by the 20th Century movement. Aiming to bring some levity to the often tech luxe of glasses advertising, we introduced a human touch and lighter copywriting for a simple series of stills and video for a campaign that spread from digital to retail environments and spoke of cultural reference and humility.