Combining longtime collaborator and French artist, Damien Poulain with creative independent British label Folk. Damien’s use of strong colour and graphic shapes lends itself very well for garment design and this the second of two collections - one based around modern flag design and the other around wall paintings. Shooting the clothes and artwork together with real people in International settings helps elevate the project above a generic streetwear colab and into a more sophisticated piece of performance & social documentary. Generating multiple graphic & video layouts for web, socials, blogs, mailers + in store materials and printed pieces. Both collections achieve very high sell thru results and media engagement.