Folk x The Architectural Association

A full 360 initiative, with the identification of the little known practical academic wonderland of Hooke Park, introducing them to like-minded Folk Clothing and creating a special woodland/ workshop clothing collection in collaboration with the students. To promote the partnership we made a film and photostory, plus in-store launch event, workshops and store window campaign. The collaboration was written up in Wallpaper, Hole&Corner, Hypebeast and more.