A new colab’ campaign for Michelin-starred London restaurant, Luca. Shot in a bucolic idyll on the Amalfi Coast, it’s an ode to their super natural process of lemon growing on a Sorrento family farm. We shot restaurant staff with 4 cameras including Super8 & medium format film, made multiple digital and print assets for Luca to promote their Summer menu and laid back Clerkenwell vibes. Merchandise was created with Folk Clothing to bring the campaign in store and on backs of staff, with the strapline - Be Better, Not Bitter. The campaign was shared with over 200K followers and subscribers with each diner receiving custom receipt cards & offers.