Speedo x Folk

Putting together a global icon of swimwear and an independent fashion brand for a celebration of cold water swimming. Capitalising on the movement toward sea & river swimming in the UK and beyond, we identified an opportunity to create a mutually beneficial initiative to bring credibility and design innovation from the indie, to the distribution and reach of the giant. Managing and developing the strategy, comms, campaign and content we combined models, influencers and communities from North Devon for a bracing Winter adventure. Used through multiple environments & platforms.