Damien Poulain x Folk

Combining longtime collaborator and French artist, Damien Poulain with creative independent British label Folk. Damiens use of strong colour and graphic shapes lends itself very well for garment design and now we have generated two collections - one based around modern flag design and the other around wall paintings. Shooting the clothes and artwork together with real people in International settings helps elevate the project above a generic streetwear colab and into a more sophisticated piece of performance & social documentary. The projects were very well received editorially and commercially.